Causeway Design can provide you with effective solutions for the optimisation and promotion of websites.

We have experts in

• Search Engine Optimisation (SEO)
• Search Engine Promotion (SEP)
• Stimulated Organic Growth (SOG)

According to research

• Close to 85% of web users’ use search engines to find websites
• On any given day online, more than half those using the Internet use search engines. And more than two-thirds of Internet users say they use search engines at least a couple of times per wee
• Some 87% of search engine users say they find what they want most of the time when they use search engines
• 28% of buyers refer to the internet before making substantial purchases

We will improve the ranking of your websites within search engines, boosting traffic to these sites, and generating more sales leads.

We will research your current situation in regards to the search engine performance and you existing visitor statistics. An compare results between the leading search engines such as Google, Yahoo and MSN for your site and rivals.

Why does your site not rate in the search engines?

Some of the major problems that apply to many sites:

• Use of ‘non-descriptive’ splash pages
• Improper and ineffective use of HTML & CSS mark-up
• Little use of keywords
• Improper use of ALt tags
• Poorly implemented javascript.
• Little use of tags
• None descriptive Title bars
• No link popularity

So what can be done?

Firstly, we will offer to resolve the design and coding issues detailed above by optimising your pages so that search engines can understand them. Among other tasks, this will include adding coherence to the designs, correcting the improper HTML and CSS mark-up, plus implementing the use of keywords and tags.

But in order to reach your target audience we need to drive search engines to your sites. This means increasing your presence online by combining the techniques of Search Engine Optimisation (SEO) and Search Engine Promotion (SEP) to increase sales leads, link popularity and finally Organic Growth.

Search Engine Optimisation (SEO)

Search Engine Optimisation is a powerful online marketing strategy for tapping into this open stream of potential revenue and brand awareness.

With an estimated 500 million searches performed each and every day online, every company that sells a service or product has the responsibility to draw from this deluge of potential customer.

It's common knowledge over half of all Internet users abandon their searches after reviewing the first two ‘search engine results’ (SERPs). Consequently, it's long been search engine optimizers' goal to incur the benefits of ranking as highly as possible in search engines' organic results pages.

With an estimated share of 55% of Internet search, Google can proudly proclaim itself as the daddy of modern search engines. It’s listing are derived by a number of key factors.

• Page architecture
• Content relevancy
• Link popularity
• Sitemaps

Google promotion is the classic model to aspire to. For this reason every site should be optimised for this type of exposure. Needless to say that other search engines have followed the Google model.

Search Engine Marketing (SEM)

The next step in promotion, and one that will gives you immediate results, is Search Engine Marketing (SEM). This is done in two ways:

• Paid for inclusion (PFI)
• Pay per Click (PPC)

We offer to perform 'Paid for inclusion' and management of 'Pay per Click' campaigns (including Adwords) on the major search engines Google, Yahoo, MSN and many more

Organic Growth

If followed, the correct optimisation principles ofwell-designed sites should grow search engine exposure naturally.

But this simple Organic Growth is not enough. A search engine may find you – but not necessarily separate you from the competition.

To give your site a head-start you must apply ample promotion to your site to get notice, to gain links, and surpass the competition. This is where we apply the correct amount of exposure via Search Engine Marketing.

The aim of Organic Growth is that we leave behind a large enough online trail that we get natural exposure using the basic principle employed by search engines like Google.

Stimulated Organic Growth

Providing that the information architecture of the site is correct you traffic will start to grow. We now provide the injection to increase you sites visibly, when combining organic growth with search engine marketing – not only does you site get a dramatic boost in traffic, but should leave a wake after it.

By employing the correct techniques, you site should still be highly visible post your commercial campaigns, gaining prominence and link popularity.

Our Solution

We employ the following:

• Company & analysis report
• Keywords effectively promoted throughout all pages of each site
• Audience evaluation
• Correct use of HTML syntax to promote the site
• Page optimisation – reducing page downloads, removal of redundant code
• Page titles to be applied globally
• PPC Management
• Hand submissions of the approved pages to the major Internet search engines and directories that account for 99% of all Internet searches.
• Proposed budget for group site promotion and methods
• Increasing the number of sales leads on-line
• Increase brand awareness
• Organic growth